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Smooth-e

What exactly is Smooth-e?
Smooth-e is an e-commerce offering from VOW that will enhance the buying process for dealers customers. The offering will allow sourcing and purchasing a product much quicker and easier than before and give dealers a configurable platform without massive development costs.
 
The basic principal of Smooth-e is:
  • An online store with the ability to target different customer segments via e-procurement (Buy site for B2B) and webstore (Sell site for B2C) running from the same solution.
  • Advanced site design covering aspects maximising marketing potential along with the technical aspects required that are not offered by similar products. 
Because the need of different customer segments Smooth-e offers a multi store front solution, allowing you to run either or both a Buy or Sell site solution covering both B2C and B2B elements of the dealers business.
 
The sell site solution incorporates all the best parts of search and browse functionality with simple and intuitive authorisation workflows whilst allowing you to push products and promotions to the end user in a webstore environment.
 
Traditional Webstore functions and features for an online store:
  • Dynamic merchandising, promoting products relevant to the consumers search.
  • Up selling & Cross Selling opportunities
  • My Favourites & My Hardware, two ways to save favourite or frequently purchased products.
  • Multiple payment options, credit card or account payment options as well as anonymous purchase options along with secure certificate handling.       
  • Bespoke Branding, in order to ensure the look and feel of your site reflects your business objectives and brand values, 3 styles of site have been developed for you to choose.
  • Flexibility is key to ensuring your e-commerce solution fits the requirements of your customers and your business objectives and backend order handling to integrate with systems like pulse, prima, vision and progress.
Select from 3 layout options:
  • Smooth-e Retail
    A layout more focused on offers driving users to look at deals and costs savings.
     
  • Smooth-e Elite
    A more company focused site saying who you are and what you do, along with deals
     
  • Smooth-e Corporate
    A layout which reflects more of a traditional procurement or B2B site.
     
 
Regardless of which level you decide to choose, each level will be provided with base SEO code to allow your site to be recognised online and develop a web presence. This can also be configured and adjusted by the dealer to target a specific presence or visability online.
 
For information on Smooth-e and to register an interest please email us at ecommerce.helpdesk@vasantagroup.com