VOW Reports “Hugely Succesfully” Launch Of Furniture Range Designed To Deliver Unbeaten Mix Of Quality And Value

 

VOW, the UK’s largest business product and facilities supplies wholesaler, has reported a “hugely successful” launch of its exclusive First Range of office furniture.

Intended to provide an unsurpassed combination of quality and value, the range also aims to satisfy the vast majority of reseller furniture requirements.

The company said 20 per cent of the resellers in the VOW Venture enhanced partner accreditation programme attending the unveiling event at the Royal Armouries Museum in Leeds placed immediate orders and the range is already accounting for a fast-rising proportion of its furniture sales.

First Range contains 130 products, covering 85 per cent of all furniture enquiries VOW receives from dealers. Elements include desking, storage and seating suitable for multiple office environments, plus items for reception, bistro and breakout areas.

The range includes both new products and established VOW offerings, which have had their prices reduced to fit its affordability principle.

Examples of furniture available in First Range include radial desks and pedestals for less than £120, mesh task contemporary look chairs for under £35, reception chairs for less than £25, and multi-purpose stacking chairs for about £16.

VOW managing director Adrian Butler said: “We wanted to offer dealers a range covering almost all their needs, while providing unbeaten standards of craftsmanship and pricing. We’ve launched First Range now because we really feel we’ve achieved these aims and the early signs are that the launch period is proving hugely successful. We’ll now enhance the range on a quarterly basis.”

First Range is reinforced by VOW’s service, which includes a uniquely late deadline of 4.30pm by which customers can place orders for next day delivery within Britain. The company also offers free carriage for orders worth over £250. In addition, the delivery and installation service - by trained, specialist furniture fitters - includes full packaging removal, product cleaning and tutoring on the furniture’s functionality, if required.

Attendees at the one-day launch event heard about the thinking behind First Range and VOW’s plans for its future. They also received interactive training in tailored sessions, centred on collaborative working, wellbeing and ergonomics, with staged room layouts displaying First Range items. In addition, resellers and their sales people attending were provided with product knowledge and, following the event, received comprehensive marketing and training materials.

Adrian said: “This was the first event of its kind we’ve staged and we’re delighted at how it went. On top of being given the chance to appreciate directly First Range’s quality, attendees heard about key trends in the furniture market its products satisfy. They also learned about extensive value-added services we provide that help them to use the range to exploit opportunities, grow their businesses and increase margins.”

Reacting to First Range’s launch, VOW customer Albert Sterry, of Dublin-based Codex Office Solutions, said: “I’m really impressed by the furniture and the pricing. It’s a great range of desks, storage and seating, which meets customers’ demands and price points. The lead time is impressive and, with the stock behind each product, what’s not to like? Well done, VOW, and keep up the good work.”

The next First Range roadshow event, to which VOW Venture resellers will be invited, takes place at the Allianz Stadium, Hendon, north London, on 11 October.