Best in Class E-Commerce from EVO Group


Headroom and VOW have signed an agreement that will shortly see VOW resellers access one of the leading e-commerce platforms on the market.

In partnership with reseller e-commerce experts Evolution Software, the deal will give VOW resellers the opportunity to migrate their existing web offerings to Evolve-IT, a best in class e-commerce site offering extensive B2B and B2C functionality and integration with the majority of back office solutions.

Aiming to create the leading reseller e-commerce experience in the UK and Ireland, the package will include on-going support and communications from a Headroom, VOW and Evolution steering group as well as exclusive, year round promotional and marketing activity.

Evolution Software was selected by VOW and Headroom on the back of its considerable experience in reseller e-commerce, which includes working with 400 resellers in the UK, Ireland and North America and its proven track record in supplying high quality data. All Evolution staff have extensive experience in the OP industry.

Headroom managing director Kim Gladstone: "We are in a world where consumers and business buyers expect their online experience to be flawless and if it isn't, they simply go elsewhere. We want to work with our resellers to ensure their sites are the ones that visitors engage with, buy from and make additional purchases on, time and again.

"All of this and more will be delivered with Evolve-IT, which will attract and engage both consumers and procurement professionals, encouraging them to buy an increased mix of products as well as easily access their regular orders. Added to our exclusive programme of communications, promotions and marketing, this will give resellers the rocket fuel they need online.

Evolution Software sales director Steve Bilton: "This is a powerful partnership designed to make VOW resellers' e-commerce operations best in class. Our in-house data team works tirelessly to ensure Evolution users and their online customers benefit from web-enhanced content of the highest quality, covering all major UK wholesaler and dealer group catalogues. The system also integrates with the majority of back office solutions including Horizon, Progress, Vision, Prima, Pulse, Calidore, OP-Connect, Oasis and Sage.

"With an online consumer experience that includes multiple product images, video content and documents, accurate product search results in less than a second, search results filtering and product comparisons, we are sure resellers will soon see the added advantages this will give their businesses."

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